How to Rank a Website on Google in 2022?

by Amir Javed
How to Rank a Website on Google in 2022?

Published on March 12, 2022

website ranking
How to rank a website on Google?

3-Days Strategy to rank a website on Google

You can rank a website whether it is old or new in just three days with social media strategy. Through social media, your site will rank on search engines and you don’t need any backlinks. Now the question is what is the strategy?

Who can use this strategy?

Everyone can use this strategy, especially with a single product or service e.g a treadmill (exercise machine), ciprofloxacin (antibiotic), a carpenter in the UK (service), or iPhone (mobile phone). These are some examples of products and services. You can select according to your desire.

What is the strategy?

In this strategy, we design a website for a product or service for example www.fatlossmedicine.com. This is the best example of a website that I am asking about. We will do something to rank it but in some advanced way.

Let’s start.

Find the domain of your keyword

You just need to find a domain that contains your business keyword e.g. If you are selling ladies’ bags then your domain should have this keyword. I suggest www.bestladiesbags.com. Now you can see that this URL has a keyword related to your product.

Before selecting a keyword, make sure that this word has low competition. Low competition keywords will help you to rank your site more quickly.

Find the best domain

Selecting a suitable domain for your site is a very important factor in ranking. If your domain is not good and attractive then it may be difficult to rank a website on the first page of search engines. Always remember that do not take only a single word for the domain. It should be a combination of two or more words.

The domain should include your brand and some general word like best, king, top, etc. These words are known as extension words. I have a simple formula for the selection of domains.

                      Keyword touch  +   Brand extension  =   Domain name

It looks very easy but let me explain this formula in detail.  

Keyword touch

This word is not your full word but just a part of the domain name. Like in “best fat loss” fat loss is a keyword touch. “Fat loss” shows brand or reflects the product.

Brand extension

Brand extension is a random word that is not related to your keyword or business. It’s a general word like fatlossmedicine, bestfatlossprevention, etc. Now this domain will have a nice look for the readers, buyers, or visitors.

Tip: Never use words that have spammy look for customers or readers and even search engines. It will impact your ranking ultimately.

Use of Google trend

I use Google tend to check the statistics of keywords. See some screenshots below.

Last 3 month detail of keyword
Keywords related queries
Searches in different countries

Verify your domain

When you have selected the domain name, go to archive.org to check your domain whether is new or expired. Sometimes sites expired and their domain name becomes available again. If the domain is expired, change your domain name. Make sure your domain is new.

archive.org
Screenshot from www.archive.org

If you found no result, it means your domain is new.

The next step is content development

“Content is king” everyone knows. We are going to rank a website with the power of content. That’s why it is important for us. Generally, people use backlinks to rank their sites on search engines but we will rank without backlinks or with few backlinks and content power.

This strategy is 300X more powerful than other methods or strategies of ranking. Let’s discuss the article that needs to write. You have to write 12 articles of 800-1200 words each.

1. Why buy your product?

In this article, you will write the benefits of the product, reviews, and everything to attract your visitors. The article should be well written and of 1200 words. The article will be on your homepage.

Don’t use artificial intelligence or paid tools to write this article. Write naturally whatever you think that why a visitor buys your product.

Screenshot from www.usjackets.com

2. Advantages of your product

This article will consist of 800 words. In this article, you will tell your visitors, the advantages of your product. Make sure there is no negative point.

3. How to buy a product/service?

Write a detailed article of 1000 words and explain how a visitor/customer can buy your product. Tell about payment methods and shipment plan and all other information about the product.  

4. Use of the product

This article will be short (600-800 words). Here you have to explain the use of your product. For what purpose, your product can be used. Enlist all applications of your product. Let’s suppose if you are selling a medicine then tell the audience for what disease this is used.

5. Product review

Write a good/catchy review about your product or service.

6. Comparison with product

Write a comparison of two products of the same market. Explain why your product is better than others. Write all advantages and benefits of your product in comparison to other products.

After writing these 6 pillar articles, now you have to write six more informative articles.

These six articles will not be for the sake of SEO but for readers. The purpose of these articles is to provide information to the audience. In these articles, you will not focus on keywords, SEO exposure, or any other strategy to get traffic.

Now the question is if they are not for SEO, then why do we write and post these articles on the site?

We all know that whenever we write for backlinks, we alter hypertext. We want to play safe that’s why we are not required to get traffic from the same keyword.

The mechanism of Google is so intelligent to know what has been written for SEO and what for readers. So the purpose of these articles is to get trust by showing that we are working for our readers, not for SEO. You can read this article to know about advanced SEO techniques.

If you have any problem in writing your SEO-optimized content then, here is the solution.

I tell you how you can select topics for these informative articles. Look at the below screenshot.

On-Page optimization

Title

The title of the pillar article should include keywords, not everywhere but where needed. The homepage is very important to use keywords in the homepage title.

Keyword density

Keyword density does matter to some extent. The experts say that keyword density should be 2-3 % only. Do not use the stuff of keywords.

Headings

Use the keyword in the H2 heading once and then in the content. The main heading is H1. The sub-headings H3 as Google like this.

Video Review

Hire someone (friend, professional, freelancer) to make a short video review for your product or service. In this video, explain about plus points of your product or services.

Embed this video on the homepage. Media plays a significant role in SEO, so don’t ignore this step. If video review is not possible, you can make slides on slideshare.com and embed them on the homepage.

Pictures

Design some pictures with keywords or edit pictures. Use these pictures with keyword Alt tags.

I have observed that most people use keywords in the permalink. This is not a good practice. Let’s see some examples.

            www.fatlossmedicin.com/fatloss-preventions (wrong)

            www.fatlossmedicin.com/preventions              (right

If your domain has keywords then there is no need to write keywords again in the permalink.

All the pillar articles will be linked to the homepage only.

The juice page (the page getting traffic) will link to pillar articles as well as the homepage.

There is no need to link the homepage to other pages.

Three out of six informative articles will get linked to the homepage and the remaining 3 articles will link to 3 pillar articles separately.

Note: Post pillar articles on pages while informative articles are just like posts. Use previously mentioned on-page strategy to publish articles. 

External linking

One external link is enough for each article but it should remember that do not link to Wikipedia, Youtube, or such websites. As Google knows people link to these websites for SEO. Don’t be one of them. Simply find an authority website in your niche and link to them.

Social media presence

The most important factor in the whole strategy is social media presence. Make an account on Google Plus, Facebook, Instagram, Twitter, Linked In, Pinterest, and all available social media platforms.

Buy some likes and follows on social media accounts and post your articles (short) with links on those accounts.

Design 

If possible get a unique and colorful design for your website as it will help to rank. If it is costly, then simply make an attractive logo and change some theme appearance to make it look good.

Use real name

Don’t use “Admin” for the profile user name. Use a real name with the picture.

Physical address

If you have an office or store, then mention your address on site. It will have a good impact on the reader’s trust and search engine too.

My Suggestions

Also, ask others to post on social media about your site.

Use low competition keywords

Write informative article after every week

Keep your updated periodically

Don’t forget to share your suggestions, queries, and experience in the comment box.

Leave a Comment