Grow Your Business With Facebook Marketplace: Guide + Tips

According to the Ecommerce report 2018, very few people spend money in person. Most people like to buy products online. Therefore, all the big brands and even small businesses are converting to an online platform. Facebook marketplace is one of the best online selling platforms for all businesses.

A survey has shown that only 9.5% of people bought products physically from stores in the last three to six months. This value is considerably less than the old generation.

Why Facebook Marketplace?

Facebook is an important platform for businesses that are interested in selling products online. The Facebook marketplace has expanded worldwide. People can sell their products to a targeted audience in any specific region.

The retail world increasing day by day and providing more opportunities to sell products in different places. Facebook marketplace provides the chance for brands to capitalize on their interaction.

According to the report of 2018, almost 800 million people have used the marketplace globally to sell and buy products. It provides the opportunity for retailers to increase their sales and revenue generation. 

What is Facebook Marketplace?

Facebook marketplace is an easy platform for people to find, buy and sell products. Facebook provides filters to get desired results. You can apply filters to find a specific product in a specific niche and specific country and even city.

There are many filters that people can use to find the product. These filters include country, category, price, etc. You can list your business on the marketplace easily to reach your buyers.

facebook marketplace

Facebook Marketplace Categories

There is a number of categories on the Facebook marketplace that people use to enlist their items.

facebook marketplace categories
  • Classifieds.
  • Clothing & Accessories.
  • Deals.
  • Electronics.
  • Entertainment.
  • Family.
  • Hobbies.
  • Home & Garden.
  • Housing.
  • Vehicles.
  • Free stuff
  • Garden & outdoors
  • Home goods
  • Pet suppliers
  • Musical instrument
  • Toys & games

People can use these categories to search for a particular product.

Things To Consider When Selling on Facebook Marketplace

1. The shipping and delivery time must be 3-7 days

The brands that make handmade products should have a considerable quantity of products. Sometimes, they get a lot of orders and face problems in the availability of products. To fulfill the demand and supply, the brand should contain a reasonable stock.

2. Not all e-commerce platforms sync with Facebook Marketplace.

There are some other e-commerce platforms that are partnered with the Facebook marketplace.

  • Big Commerce.
  • Channel Advisor.
  • Ship Station.
  • Shopify.
  • Zentail.
  • Quipt.
  • Commerce Hub.

3. There will be lots of communication/messages from buyers.

Fb marketplace is still new for some people. Therefore, be patient to answer their questions to get them educated. It is a professional way to tell your customers about your products.

On this type of platform, people ask questions before purchasing products online. Anyhow, you need to educate them about the product and buying procedure. Take a professional tone while communicating with customers before and after communication.

Customer service communications are ways to make your brand voice shine and delight.

The Benefits of Selling on Facebook Marketplace

There are many benefits of selling items on Facebook. Marketplace offers an easy way to increase your brand awareness and help them to discover your brand.

1. Extended reach.

Retailers enlist their businesses and products in the marketplace.

2. Personalized customer experience.

Facebook marketplace highlights the products that are relevant to consumers. It helps brands to find the right customers and increase sales. It helps to ensure the visibility of your products to the right audience. This results in an increase in interaction that will lead to purchase.

There are different SEO companies that provide the services of marketing to increase sales and revenue generation. But if you are good at marketing then you should use SEO techniques in digital marketing. It will help you a lot to find more customers.

How to Sell on the Facebook Marketplace

Many people still don’t know “how to sell on the Facebook marketplace”. But, selling on Facebook is not too much difficult. It is an easy process. Anyhow, the process is different for various merchants.

create listing on facebook marketplace

Facebook Marketplace Q&A

To start your business on the Facebook marketplace is a wise decision. Therefore, you should know all ins-and-outs of this platform. Before starting you need to know how to integrate your e-commerce store with the marketplace.

1. Does Facebook charge for Marketplace?

FB Marketplace charges no fee for listing. It is free of cost, unlike other online marketplaces.

2. How do you download Facebook Marketplace?

FB Marketplace is a built-in program. You don’t need to download or install any extra app or software. Simply, sign in to your account and use it on the Facebook app or website.

3. How do I increase marketplace sales on Facebook?

There are different ways to increase sales on the Facebook marketplace. First of all, you should make your listing more attractive than others. Build your credibility among customers. Because people prefer to buy from those who are credible and authentic.

  • Optimize your listing with SEO techniques. If you have any questions, you can ask in the comment box.
  • Write a long description of the product. It must include an introduction, usage, buying procedure, payment method, delivery time, etc.  
  • Use a professional camera or adobe photoshop to make pictures more attractive.

Facebook Marketplace Rules

Before launching any product on the marketplace, learn about Facebook Marketplace Commerce Policies.

The commerce policies apply to buyers, sellers, groups, page shops, and Instagram.

1. Certain items cannot be sold.

There are some items that are prohibited on the Fb marketplace. These items include:

  • Adult material
  • Alcohol
  • Animals
  • Digital media and electronic devices
  • Event tickets
  • Gift Cards
  • Healthcare items (thermometers, first-aid kits, etc.)
  • Drugs
  • Tobacco products
  • Unsafe supplements
  • Weapons

2. You must sell a physical item.

Only physical items are allowed to sell. Anything that is not in physical form, can’t be sold like news, jokes, services, etc.

Some services like housekeeping are only available on the marketplace by coordinating with one of Facebook’s partners.

3. The description of the item must match the image.

It is important to match the description with the given image. If the image is not matching with description then it will be against Facebook policy.

4. Before-and-after pictures are prohibited.

The products that need pre and post-purchase images are not allowed. You can sell products but these types of images are prohibited.