What is guest posting? Why it is important for you?

What is guest posting?

Guest posting is the art to write an article or blog which may be short or long and written on someone other’s blog or website. An article written for your own website is just a post but if you write it for someone other, then it is called a guest post.

 It is a part of Off-Page SEO which helps to get traffic or authority from other websites. People use it to increase the visibility of their brands, services, or general website. Most of the people, who are struggling on Google to improve their ranking, use guest posts and get more and more backlinks.

Google does not like guest posting but still, most people use it as it is a valuable thing to improve their index or get ranked on Google.

The Basics of guest posting

Here I will discuss some basic guidelines for guest posting that you should know before starting it. A lot of information related to this subject is available on the internet but the question comes to mind “is it authentic or valuable knowledge?” I have found some basic key points that should be remembered for guest post work.

•          Key points to remember about guest post

•          The article of the guest post should be interesting and inquisitive.

•          It should be well-written.

•          Up-dated knowledge should be available for the readers.

•          Make the sharing of articles easy. Sharing on social media, increases the readership.

•          Select a suitable anchor text as it should reflect your site keyword.

Who can write a guest post?

There is no rocket science to writing a guest post as it does not require a lot of knowledge. The purpose of writing a guest post is not to make it viral. It is just for the sake of backlinks. Anyhow, it needs some important elements that should be considered while writing a post. you just need a basic level of English to write the article. Do some keyword research and use them properly in post.

Which is a good guest post?

A good guest post has the following features.

•          Well-written

•          Informative

•          Have updated knowledge

•          Have 500 + words

•          Contain 1-2 internal & external links

•          Well-optimized

•          Focus on low competition keyword

•          Must be unique

•          Have a catchy title

Ideas for the title of a guest post

Commonly, the title of the guest post includes questioning words like what, when, where, which, how to, why, etc. These are good but try to make your title more general and impressive. You can use some other words like benefits of, an example of, comparison of the product with, etc.

Add relevant links

An article with 2-3 external links looks good. Make sure that your article for guest posting purposes has 3 external links. One link will be of your own site and the other two links will be most relevant to your business.

These two links should have a good ranking on search engines but not enough because if you add a highly ranked site link, then it will look spammy and Google will understand that you are just writing for SEO purposes, not for the readers. Here is an example of three links.

www.thecreativearticle.com

www.businessmodulehub.com

www.whatismeaningof.com

How many links?

There is no benefit of many links if they are not relevant but if links are relevant to your business, then they have worth. There is no limit for backlinks but the question is “will these links improve your site ranking?”

Yes, these links are helpful to increase your Google index and improve web traffic. The more backlinks you have more will be your authority on Google. As do-follow links allow to pass their authority to guest bloggers.

On which site guest posting is valuable?

The most important thing is which sites are best for guest posting. There are thousands of sites that allow you to publish paid guest posts. If you are looking for a website to post your article then the following key points should be considered. The Site should have:-

•          30+ DA

•          Actively publishing content

•          SEMrush traffic more than 1000

•          Allow do-follow links

•          Links should be permanent

•          Cost per link should be minimum

•          Links should not be tagged as sponsored

Is it worth having many backlinks from a single site?

No, it is not fruitful to have so many backlinks from a single site. Instead, one or two links are enough from a single site. An example of this is just like a man says 1000 times about you “you are good”.

In contrast to this if 1000 people say “you are good”. Then later one has worth. Therefore, the links you gain should be from various sources.

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