Tag: Paid media

Find out the differences between paid media and PPC in this article. Many people use the term paid media interchangeably with PPC advertising, but it often refers to a much broader advertising scope as well. You will learn what is (and what it isn't), how different types of paid media work, and how they differ from each other in this complete guide. Paid Media Any marketing effort that includes a paid placement is considered paid media. Cost-per-click (CPC) and paid media are often used interchangeably. But it's important to understand the differences between paid media. Generally, paid media is a channel, tactic, or strategy within the digital site and does not specify particular channels or even between search, social, or awareness advertising. How Earned, Owne...