E-commerce stores are notoriously difficult to manage. When you’re setting up an e-commerce platform of your own, there are several considerations. For instance, you need to give thought to the platform’s built-in functionality. You also need to consider whether the platform you choose has the ability to handle the traffic you anticipate. There are tons of other considerations as well. For example, what should happen as your store grows?
Migrating to Magento – Why You Should Consider It
Many businesses choose simple platforms like WooCommerce or Shopify when they first start out with an e-commerce store. These platforms work well when you have just started an online store. I started my first e-commerce store using my garage, an old deal table, and Spectrum movile packages.
But as time progresses, your store will grow and you will need to integrate advanced functionality. You will also need to ensure the platform works better and faster as it grows. This is where you might want to look at Magento as a possible platform to migrate your e-commerce store.
Why Magento, you ask? For one thing, the platform has a reputation for being one of the most customizable e-commerce platforms out there. For another, Magento offers a very high degree of scalability for your business needs. Magento is one of the best platforms for mid-sized businesses as well as large enterprises. If you’re looking for reasons to migrate your store to Magento, check out the following:
- More Advanced Features
- Scalable to Traffic Growth
- User-Friendly Shop Themes
- Support For Third-Party Plugins
Let’s examine these in more detail below.
More Advanced Features
Most e-commerce platforms come with a set of default features. They include things like the search option and the shopping cart which you can find on most e-commerce stores these days. But if you aim to offer a better customer experience, these default features may not be enough.
Unlike many other platforms, Magento comes with advanced default features that you can use to improve your customer experience. These features help you to launch and manage an e-commerce store much better than other platforms. Some of them include:
- Discount codes
- Multiple currencies
- Multiple languages
If you don’t have these features on the platform you’re currently using, perhaps a switch to Magento is just the thing you need.
Scalable to Traffic Growth (E-Commerce Store)
Most owners want their e-commerce stores to grow as time goes on. As you make efforts to grow your store, you should realize traffic volumes will grow as well. More traffic is always a good thing. But what if your platform lacks the ability to handle such high volumes? You will end up losing conversions!
If your e-commerce platform isn’t as scalable to traffic growth as you’d like, you might want to consider migrating to Magento. One of the signs of your store not being scalable is if it starts to slow down when traffic is high. This calls for a powerful platform.
Equally important is choosing a good hosting service for your Magento store. Shopify is self-hosted, meaning the folks at Shopify host the website for you. But in Magento’s case, you’ll need third-party hosting services. Choose the most reliable one you can find to avoid unnecessary downtime and congestion.
User-Friendly Shop Themes for E-Commerce store
The theme you use on your e-commerce store is one of its most important elements. Users will notice it right away and use it to judge whether they want to browse your store or not. Your theme is also part of your brand image, so you don’t want to be casual when you choose it.
The themes you use on your e-commerce store have a direct effect on conversions. First, they set the overall appeal of your e-commerce store. Second, they affect the overall store performance and loading speed. Third, how responsive the theme is what defines the user experience. And finally, the elements of the theme are very important to make navigation and conversion easier.
Magento not only offers 500 stock themes, but it also gives you the option to create custom themes. This gives you a lot more flexibility in choosing the right theme that gels with your brand image. At the same time, you can make sure the theme contains all the elements needed to encourage conversions without affecting store performance.
Support For Third-Party Plugins
We have already discussed how Magento comes with a wider array of useful default features than most other e-commerce platforms. But of course, as your store grows, the need may arise for additional features and plugins. Magento offers support for a large number of third-party extensions and plugins that you can use to make your store even better.
These extensions can help you improve the performance of your e-commerce store. They can also help you add more functionality, which is something that can give you an edge over the competition. The problem is, e-commerce platforms like WooCommerce and Shopify are not very agile when it comes to integrating third-party plugins. However, thanks to Magento’s open-source code, it has a very high degree of customizability. That includes integration and support for third-party extensions like Lazy Load or Elastic Search.
These are some of the most important reasons to choose Magento as a platform for your e-commerce store. You don’t want to make the same mistake I did. I stubbornly stuck with my Shopify store for as long as I had my Spectrum service number. The result was my store performance kept dipping and I was getting fewer conversions each month. Ultimately, my store died an ignoble death. Don’t let the same happen to you.